Content calendar template
Name the channel, audience and cadence. Get a spreadsheet filled with post ideas.
Nothing sends until you start, and you can change anything afterwards.
Export formats
- Excel spreadsheet (.xlsx) Opens in Excel, Numbers, and Google Sheets.
Every export also lands in your Library as an artifact you can revise, share with a link, and pick up again in another chat.
Templates
Florist Instagram month
- An Excel file with four full weeks and three dated post ideas a week, on weddings, bouquets and the neighbourhood
- A status dropdown, with post and status counts that update by formula
- An evergreen idea backlog on its own sheet
- An owner placeholder to replace with a real name
Accounting firm LinkedIn calendar
- 16 posts over 8 weeks, on Tuesdays and Thursdays, about grants and reporting
- A Calendar sheet with status dropdowns and status totals that update as you change them
- A separate Backlog sheet of evergreen ideas
Cooking newsletter and YouTube calendar
- 24 planned items over 12 weeks: one newsletter and one video a week, on budget meals
- Change one first-date cell and every date and week number moves with it
- Eight blank rows for extra posts and an evergreen idea backlog
How it works
- Start from a template below, or name the channel, who it is for, how often you post, and what you want to be known for.
- askROI fills a calendar with dated topics, formats, an owner, and a status list, with formulas that count posts per status, and adds a backlog sheet for spare ideas.
- Download the Excel file and edit, reorder, or swap ideas as the weeks go by.
What people use it for
- Social media content calendar stop deciding what to post every morning.
- Instead of a blank template get a calendar already filled with ideas for your topic.
- Blog and newsletter plan a season of topics that build on each other.
- Launches and events schedule the build up and the follow through in one view.
- Agencies draft a calendar for a client to react to.
Questions
Does it write the posts or just the plan?
The plan: one row per post with the date, topic, format, owner, and status, plus a backlog sheet for future ideas. Ask askROI to draft any post from the calendar and it writes it in the chat.
Can I change the cadence or the channels later?
Yes. Ask for a different number of posts a week, another channel, or a longer run and it rebuilds the file. You can also edit the sheet directly.
Does it know my audience?
It works from what you tell it. The more specific you are about who you are talking to and what you want to be known for, the better the ideas fit.
Does it make up dates or events?
The template instructs askROI to include only events, holidays, promotions, and launches you name, using the event dates you provide. Named events without dates belong in the backlog marked "Date to be confirmed". If you name none, it suggests evergreen topics. Publishing dates are suggestions. Tell it the week to start from and review the plan before scheduling posts.
Is this content calendar template free?
Yes. You can make content calendars on the free plan. Paid plans raise the usage limits and include more credits for Premium mode.
What does it not do?
It does not post to your accounts or schedule anything. It plans in a spreadsheet, and you or your scheduling tool do the publishing.