Sales battlecard template
Name your company and up to five rivals. Get a researched, interactive HTML battlecard.
Nothing sends until you start, and you can change anything afterwards.
Export formats
- HTML page (.html) A single self-contained file that opens in any browser and can be sent to your team.
Templates
Battlecard against one competitor
- A battlecard with a comparison matrix first and a HubSpot card behind it
- Where each side wins, three talk tracks and landmine questions
- Claims to confirm are marked, since this sample used general knowledge
Objection handling sheet
- Covers price, switching effort and missing features
- A reply and a discovery question for each objection
- Checks to do before making product claims
Battlecard for two rivals
- A comparison table, then a section each for 7shifts and Homebase
- Talk tracks, objections, landmine questions and pricing checks
- Competitor details labeled as unverified, with its own features left unclaimed
How it works
- Name your company, what you sell, and up to five competitors. Add a competitor to focus on, live deals, or objections you keep hearing, if you have them.
- askROI's Competitive analysis tool asks only if your company or competitors are missing, researches your company and each rival on the web, and builds an interactive HTML battlecard: a comparison matrix up front and a tab for each competitor.
- Open the battlecard before a call, or keep chatting to refresh a competitor, add an objection, or go deeper on one rival.
What people use it for
- Live deals open a competitor's tab before a call and use its talk tracks and landmine questions.
- Sales onboarding give new reps one page that shows where you win and lose against each rival.
- Displacement deals prepare how to sell to a prospect who already uses a competitor.
- Pricing conversations see how each competitor charges and a talk track for discussing price.
- Monthly refresh run it again to pick up competitors' releases and pricing changes from the last 90 days.
Questions
What is on the battlecard?
A comparison matrix of features, pricing, and positioning across you and every competitor, color coded for where you win, where they win, and ties. Each competitor's tab adds a company profile, releases from the last 90 days, where they win and where you win, pricing, talk tracks for when they come up early, when the prospect already uses them, and when they join the evaluation late, objection responses, and landmine questions. A card for your company lists your recent releases and differentiators.
Where does the research come from?
Public sources found by web search: product and pricing pages, news, release notes and changelogs, review sites, customer lists, and job postings. It does not see your win and loss history, so paste field intel or deal notes into the chat if you want them on the card.
How is this different from AI Competitor Analysis?
Both run the same research. Competitor analysis is for strategy and marketing: a SWOT with strategies, a feature comparison, and a positioning map. The battlecard is for sellers in live deals: talk tracks, objection responses, and questions to ask, one tab per competitor.
What does it not do?
It does not show win rates unless you share your own deal data, and it is only as current as what competitors publish, so check pricing and release claims before quoting them to a buyer. It also plants questions rather than trashing rivals: the landmines are questions that surface a weakness, not attacks.