Competitor analysis template
Name your product and competitors. Get a SWOT and a comparison filled in for your market.
Nothing sends until you start, and you can change anything afterwards.
What you get
- Text in the chat Copy it wherever you need it. Keep chatting to adjust the tone, length, or wording.
Templates
Meal kit startup competitor analysis
- A report comparing the startup with subscription meal kits and grocery delivery
- A SWOT and three positioning ideas
- A checklist of what to verify, with rival prices, terms and service areas marked as unverified
Independent bookshop competitor analysis
- A comparison against big online sellers on price, delivery, staff picks, events, range and loyalty
- A SWOT, with a note on which pairing leads to each idea
- Three ideas: a paid neighbourhood membership, an evening events calendar, and online orders for any book
- A list of every figure and claim to check before you rely on it
Dental scheduling app competitor analysis
- A feature comparison against general booking tools and dental practice software
- A SWOT, and where each side has the edge
- Three positioning ideas, led by a scheduling layer that works alongside existing practice software
- A section listing every competitor claim and price to check before you use it
How it works
- Start from a template below, or tell askROI your product, who you compete with, and anything you already know, such as your own strengths, weaknesses, and pricing. With no rivals named, it finds the market's main players.
- askROI's Competitive analysis tool researches each competitor on the web and builds what you ask for: a SWOT with strategies, a feature comparison with a source for each cell, a positioning map with a positioning summary per rival, and what it all means for you.
- Copy it into your plan or deck, or keep chatting to add a competitor, go deeper on one, or turn the findings into messaging.
What people use it for
- Instead of a blank SWOT template get the comparison and the SWOT filled in for your market.
- Strategy planning a SWOT that ends in concrete moves, not just four lists.
- Product gaps see which features a rival has that you lack, and which you have that they do not.
- Positioning and messaging see how each rival describes itself and where the open space is.
- Market entry map the players in a market before you launch into it.
Questions
What does the SWOT include?
Your strengths and weaknesses, the opportunities and threats in your market, and one or two concrete moves for each pairing: use strengths to capture opportunities, fix the weaknesses that block them, use strengths to blunt threats, and limit exposure where weaknesses meet threats. Every item rests on a cited source or something you told it.
Where does the research come from?
Public sources found by web search: product and pricing pages, release notes, news, and review sites. Each fact about a rival carries its source, and anything it could not verify is marked as such rather than guessed.
What is the positioning map?
A chart that places you and each rival on two axes buyers in your market choose by, such as price against breadth, with a one-line reason for each placement and the open space named. Alongside it, a summary of each rival's target buyer, its promise in its own words, its pricing model, and its proof points.
How is this different from the AI Battlecard Generator?
Both run the same research. This tool is for strategy and marketing: SWOT, feature gaps, and positioning. The battlecard is for sellers in live deals, with talk tracks, objection responses, and landmine questions for each competitor.
What does it not do?
It does not size markets, model revenue, or invent market shares, and it does not track competitors over time. It is only as current as what rivals publish, so check prices and features before you quote them.
Is this competitor analysis template free?
Yes. You can run a competitor analysis on the free plan. Paid plans raise the usage limits and include more credits for Premium mode.